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Reaching the Next Gen Consumer on TV & Video

From traditional TVs to smartphones, tablets, and PCs, consumers are constantly shifting screens. As the traditional concept of "TV" has evolved from one screen to many, the ability to reach and measure audiences across devices has been slow to catch up. At CES 2015, Mediaocean hosted a Connect Series on reaching the next generation of consumers on TV and video to discuss these points and more. Featured on the panel were Irwin Gotlieb, Global Chairman of GroupM, Bill Wise, CEO of Mediaocean, Scott Ferber, Chairman & CEO of Videology, and Debra OConnell, President of ABC National Television Sales. 

From traditional TVs to smartphones, tablets, and PCs, consumers are constantly shifting screens. As the traditional concept of "TV" has evolved from one screen to many, the ability to reach and measure audiences across devices has been slow to catch up. At CES 2015, Mediaocean hosted a Connect Series on reaching the next generation of consumers on TV and video to discuss these points and more. Featured on the panel were Irwin Gotlieb, Global Chairman of GroupM, Bill Wise, CEO of Mediaocean, Scott Ferber, Chairman & CEO of Videology, and Debra OConnell, President of ABC National Television Sales. 

Featuring
  • Picture: 
    Full Name: 
    Scott Ferber
    Position: 
    Chairman & CEO
  • Picture: 
    Full Name: 
    Irwin Gotlieb
    Position: 
    Global Chairman
  • Picture: 
    Full Name: 
    Debra Oconnell
    Position: 
    President of National Television Sales
  • Picture: 
    Full Name: 
    Bill Wise
    Position: 
    CEO

From traditional TVs to smartphones, tablets, and PCs, consumers are constantly shifting screens. As the traditional concept of "TV" has evolved from one screen to many, the ability to reach and measure audiences across devices has been slow to catch up. At CES 2015, Mediaocean hosted a Connect Series on reaching the next generation of consumers on TV and video to discuss these points and more. Featured on the panel were Irwin Gotlieb, Global Chairman of GroupM, Bill Wise, CEO of Mediaocean, Scott Ferber, Chairman & CEO of Videology, and Debra OConnell, President of ABC National Television Sales. 

Featuring
  • Picture: 
    Full Name: 
    Scott Ferber
    Position: 
    Chairman & CEO
  • Picture: 
    Full Name: 
    Irwin Gotlieb
    Position: 
    Global Chairman
  • Picture: 
    Full Name: 
    Debra Oconnell
    Position: 
    President of National Television Sales
  • Picture: 
    Full Name: 
    Bill Wise
    Position: 
    CEO