Atlas is an ad serving and measurement platform that is based on data and insights from real people and real actions, giving marketers and agencies the insights to create impact in all new ways. Atlas solves the cross-device problem and brings people-based marketing beyond Facebook to the rest of the Internet and mobile and offline worlds. Atlas delivers sequential messaging, targeting and multi-touch attribution.
Mediaocean has partnered with Atlas to enable Prisma users access to Atlas delivery data inside Prisma holistically with the rest of their workflow. With multi-touch attribution a key industry focus, the integration with Atlas’ data engine complements Prisma’s robust campaign management solution to provide insights across multiple channels and devices.
- People-based marketing – Atlas helps marketers reach the people they want across devices, platforms and publishers.
- Offline to online – Atlas reveals the true value of digital marketing by connecting offline sales to online ad spend.
- Cross device – Atlas solves the cross-device problem through people-based targeting and measurement on mobile.
- Real results – Atlas provides people-based tools like sequential messaging, people-based targeting and multi-touch attribution to uncover what actually impacts real business results.
Atlas is supported as a fully integrated ad server for Prisma. Users can select Atlas as their primary or secondary ad server inside Prisma, with immediate access to delivery data and the ability to send updates.