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Bounce TV

Bounce TV is the fastest growing African American (AA) network on television and has become the #2 most-watched among all Black targeted networks. Bounce TV has grown to be available in more than 94 million homes across the United States and 93% of all African American television homes, including all of the top AA television markets.

Although Bounce TV is retransmitted on cable MSOs across the U.S., a high percentage of Bounce TV's audience composition are Broadcast-Only/Non-Cable homes. Therefore, Bounce TV can efficiently extend the reach of your client’s cable TV advertising campaign by connecting your client’s message to cord-cutters and UNDUPLICATED viewers that are not subscribing to watch other cable networks.

Bounce TV is television through an African-American lens, with a programming mix of original and off-network sitcoms, theatrical motion pictures, Award Show specials, documentaries, live sports and more. Including growing digital video content for viewers to watch on as well as on the Bounce TV APP available on OS and Google play. Among the founders of Bounce TV are iconic American figures Martin Luther King III and Ambassador Andrew Young. With the integration of Bounce TV’s inventory within Mediaocean’s platform, agencies now have even more tools, options and are better able to manage their campaigns.

Getting Started

Bounce TV inventory is available within Spectra DS and Spectra OX. alongside traditional inventory sources and can be researched using the planning/ranker tool Nielsen Station ID BOU. Spectra buyers can directly access Bounce TV inventory using Spectra's Automated Avails workflow to RFP and receive real-time avails based on their target audience, campaign, and buying parameters.

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