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  • Ad serving & verification
  • Programmatic buying
  • Targeting and tag management
  • Data management platform
  • Optimization & analytics

Eyereturn Marketing

Dynamic, real-time decision making for every type of ad on every screen

Eyereturn Marketing features a programmatic buying platform and tier one ad server that serves and observes millions of user interactions every day. Advertisers can access extensive first party data and built-in ad delivery tools to effectively reach their audiences across all devices. Advanced targeting and dynamic ad capabilities provide advertisers with opportunities to target users with different messages and deliver innovative ad formats. The highly customizable reporting interface provides visibility into campaigns, while tracking viewability, measurability, fraud, and more. Eyereturn taps into industry leading publishers and ad exchanges in real time – giving marketers unparalleled reach, while offering a seamless integration of service, technology, and performance.

Eyereturn’s integration with Mediaocean equips media buyers with access to new audiences and innovative measurement tools. The partnership allows clients to coordinate their digital spend through the Eyereturn platform and seamlessly send RFPs, plan campaigns, buy inventory, and control billing.

Eyereturn’s ad server is supported as an integrated ad server for Prisma. Users can select Eyereturn as their primary or a secondary ad server inside Prisma, with immediate access to delivery data and the ability to send updates.

  • Ad serving & verification tools – With precise ad delivery across any platform or device, Eyereturn’s ad serving platform optimizes campaign performance and simplifies your campaigns with easy set-up, management, and reporting.
  • Targeting capabilities – Advanced targeting and dynamic ad capabilities provide media buyers with a greater opportunity to target users with tailored creative based on past user actions (including search, newsletter, location, and status in the conversion funnel). 
  • Fraud protection & viewability tracking – Eyereturn’s advanced reporting displays the websites that meet auditing guidelines and are viewable. Audit reports provide campaign information by domain, browser, OS, placement, and Flash version.
  • Conversion attribution – With precise ad delivery across any device, Eyereturn accounts for the value of each view and each click. The DSP supports site attribution via last touch, 50% last touch, and linear.

Getting Started

Eyereturn’s ad server is supported as an integrated ad server for Prisma. Users can select Eyereturn as their primary or a secondary ad server inside Prisma, with immediate access to delivery data and the ability to send updates.

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