Flashtalking is an ad serving and measurement platform that combines best in class reporting, analytics, and data visualization tools to serve ads intelligently. Flashtalking’s suite of tools enables contextual and retargeting campaigns based on user behavior, runs dynamic content to optimize and refresh your ads, and measures search results alongside display campaigns.
Mediaocean has partnered with Flashtalking to enable Prisma users access to Flashtalking delivery data inside Prisma holistically with the rest of their workflow. As cross device campaigns become the digital standard, the integration with Flashtalking complements Prisma’s robust campaign management solution to provide insights across multiple channels and devices.
- oneTag – Advertiser web teams implement the oneTag once, then all further affiliate, display, retargeting, and conversion measuring is managed through the simple to use oneTag manager.
- Device targeting – Flashtalking’s intelligent ad server provides a cascading delivery solution whereby different creative formats (Flash or HTML5) can be automatically targeted to desktop, tablet, mobile, connected TVs, and game consoles.
- Rich media – Flashtalking supports standard, dynamic, rich media & video ads. Creative tools make it simple to build HTML5 ads, and are supported by device and browser targeting. Delivery reports include handset make and model, operating system and click and post view conversion data.
Flashtalking is supported as an integrated ad server for Prisma. Users can select Flashtalking as their primary or a secondary ad server inside Prisma, with immediate access to delivery data and the ability to send updates.