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  • Client Service
  • Inventory Access
  • Audience Data

Grit

Grit celebrates heroes, icons, and legends as it invokes nostalgia with classic and contemporary action films and series featuring top actors like Arnold Schwarzenegger, Bruce Willis, Charles Bronson, Chuck Norris, Clint Eastwood, Steven Seagal and more. The network delivers A25-54 and A18-49, with an emphasis on Westerns, war and action films, and series. Grit is currently available in 101 million households covering over 87% of the country. Grit’s programming is bold, brave and legendary, it’s Television with Backbone!

  • Utilize Grit’s broadcast & cable campaign ratings for RFP proposals and post-campaign audience delivery.
  • Mediaocean/Spectra enables Buyer and Planners to seamlessly access, manage and steward their client’s Grit media schedule
  • Analyze Grit’s strong ratings to extend your client’s cable campaign reach with our OTA Unduplicated viewers

Getting Started

Grit inventory will be made available within Spectra DS and Spectra OX alongside traditional inventory sources and can be researched using the planning/ranker tool Nielsen Station ID GRIT. Spectra buyers can directly access Grit inventory using Spectra's Automated Avails workflow to RFP and receive real-time avails based on their target audience, campaign, and buying parameters.

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