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  • Client Service
  • Inventory Access
  • Audience Data

Grit

Bold. Brave. Legendary.

Grit celebrates heroes, icons and legends reaching A18-49 and A25-54. Grit is classic storytelling told through the lens of timeless Western and action/adventure movies. Grit ranks as a Top 10 network for family co-viewing as it provides entertainment across generations. Programming features top actors with courage and resolve such as Clint Eastwood, John Wayne, James Stewart, Bruce Willis, Steven Seagal and Harrison Ford. Grit’s social media audience features movie trivia and fun facts. Your New Choice.

  • Utilize Grit’s broadcast & cable campaign ratings for RFP proposals and post-campaign audience delivery.
  • Mediaocean/Spectra enables Buyer and Planners to seamlessly access, manage and steward their client’s Grit media schedule
  • Analyze Grit’s strong ratings to extend your client’s cable campaign reach with our OTA Unduplicated viewers

Getting Started

Grit inventory will be made available within Spectra DS and Spectra OX alongside traditional inventory sources and can be researched using the planning/ranker tool Nielsen Station ID GRIT. Spectra buyers can directly access Grit inventory using Spectra's Automated Avails workflow to RFP and receive real-time avails based on their target audience, campaign, and buying parameters.

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