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  • Inventory Access
  • Audience Data

LAFF

Laff is a 24/7 comedy network targeting A18-49 and A25-54.  Programming features an entertainment hall of fame of iconic sitcoms programmed in binge-able blocks with shows like That ‘70s Show, Home Improvement, The Drew Carey Show and Night Court with 3rd Rock from the Sun coming in Q3, as well as fan favorite iconic blockbuster movies.  Laff’s social media audience keeps the “laffs” coming with #hashtag holidays, gifs and memes. Your New Choice.

• Utilize Laff’s broadcast & cable campaign ratings for National contracts and post campaign audience delivery
• Mediaocean/Spectra enables buyers and planners to seamlessly access, manage and steward their client’s Laff media schedule
• Analyze Laff’s strong ratings to extend your client’s cable campaign reach with Laff's OTA unduplicated viewers

 

 

Getting Started

Laff inventory will be made available within Spectra DS and Spectra OX alongside traditional inventory sources and can be researched using the planning/ranker tool Nielsen Station ID LAFF. Spectra buyers can directly access Laff inventory using Spectra's Automated Avails workflow to RFP and receive real-time avails based on their target audience, campaign and buying parameters. For more information, please contact your account manager.

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