Medialets is the creator of Servo™, the ad serving platform that helps marketers manage and measure the complete ROI of mobile adcampaigns. Servo is also the only buy-side mobile ad server to receive Media Rating Council (MRC) accreditation. Servo offers consolidated reporting, a detailed spec database of every certified publisher, and solutions for measuring mobile attribution.
Mediaocean has partnered with Medialets to enable Prisma users access to Servo delivery data inside Prisma holistically with the rest of their workflow. As mobile and cross device campaigns become the industry standard, the integration with Medialets complements Prisma’s robust campaign management solution to serve, accurately track and attribute every mobile impression.
- Effortless Integration—Seamlessly push your entire mobile media plan from Prisma to Servo with a click. Servo’s MRC accredited mobile reporting automatically feeds back in to Prisma for comprehensive campaign performance insights across your entire campaign.
- True Count—Servo counts impressions only after the creative is delivered to the device, so marketers never pay for undeliveredimpressions. Servo has an MRC accreditation, enabling marketers to pay publishers using Servo’s impression counts.
- Universal ID—Don’t just replace 3rd party cookies, transcend them with Servo Universal ID. Identify every device using a privacy-forward, flexible, and future-proof architecture that integrates hundreds of ID signals—even cookies—to form the most complete identification infrastructure available.
- Total Attribution—Servo measures and helps optimize ROI on every mobile impression across every app & website in real-time. Servo Total Attribution is the only mobile measurement solution that delivers accurate click-through and view-through attribution reporting for every mobile impression on a device: in-app, mobile web, between them and back again.
- Real-time Conversion Optimization—Publishers, networks, and DSPs who receive Servo’s real-time postback instantly use it to optimize targeting against attributed conversions for increased conversion rates.
Medialets is supported as an integrated ad server for Prisma. Users can select Servo™ as their primary or a secondary ad server inside Prisma, with immediate access to delivery data and the ability to send updates.