PointRoll is a multi-channel ad serving and measurement platform. Pointroll enables users to tailor, target, and hone their campaign creative for each placement using standard parameters and advanced targeting capabilities.
Mediaocean has partnered with PointRoll to enable Prisma users access to PointRoll delivery data inside Prisma holistically with the rest of their workflow. As mobile and cross device campaigns become the industry standard, the integration with PointRoll complements Prisma’s robust campaign management solution to accurately serve and track across every screen.
- Rich media – Rich media ad units can include multiple panels and videos, polls, data collects, newsletter sign-ups, syncing and/or linking to Facebook, Twitter and other social sites, photo galleries and more.
- Multiscreen - PointRoll uses native device technologies using HTML5 to serve mobile and tablet ads across display, mobile, and video. PointRoll supports in-stream, in-banner, and multiscreen autoplay video.
- Data driven – PointRoll offers open data integrations with third parties for customizable geo-regions and first-party data options. Reporting supports unlimited dynamic inputs and outputs and customizes support for multiple creative versions.
PointRoll is supported as an integrated ad server for Prisma. Users can select PointRoll as their primary or a secondary ad server inside Prisma, with immediate access to delivery data and the ability to send updates.