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  • Publisher Access
  • Electronic Workflow

Rubicon Project

Founded in 2007, Rubicon Project’s mission is to keep the Internet free and open and fuel its growth by making it easy and safe to buy and sell advertising. Rubicon Project pioneered advertising automation technology to enable the world’s leading brands, content creators and application developers to trade and protect trillions of advertising requests each month and to improve the advertising experiences of consumers. Rubicon Project is a publicly traded company (NYSE: RUBI) headquartered in Los Angeles, California.

Mediaocean has partnered with Rubicon Project to scale automation efforts for the direct buying sector -- the largest component of the digital advertising market -- through the integration of Rubicon Project’s industry-leading Orders technology with Mediaocean’s Prisma platform. The integration will allow buyers using Prisma to communicate with publishers using Rubicon Project, exactly as they would with publishers using Prisma For Sellers. However, giving publishers a preference of system will provide more accurate data, and more efficient exchange of information throughout the RFP, proposal, and orders process.

Access to Publishers – users of Prisma will now gain access to the ever-growing list of publishers which use the Rubicon Project Orders platform

Entirely Electronic Workflow – The integration between Prisma and Rubicon Project Orders platform will increase data automation throughout the entire RFP, proposals, and orders workflow

No Change in Workflow – Buyers using Prisma as their media management platform will have no change in workflow, other than faster and better communications from publishers using their preferred Rubicon Project’s Orders technology

Getting Started

To get started with this integration please reach out to Michael Gellar at mgellar@rubiconproject.com.

 

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