Sizmek (powered by Rocket Fuel)
Sizmek (formerly Rocket Fuel) is the largest independent buy-side advertising platform that creates impressions that inspire. Sizmek provides powerful, integrated solutions that enable data, creative, and media to work together for optimal campaign performance across the entire customer journey. Our AI-driven decisioning engine can identify robust insights within data across the five key dimensions of predictive marketing—campaigns, consumers, context, creative, and cost.
The integration between Mediaocean and Sizmek will eliminate manual workflow between agencies and DSP, and automate the management, reporting, and reconciliation of all direct and programmatic campaigns. Through a direct Connect Programmatic API connection, Mediaocean’s agency clients will be able to leverage Sizmek’s robust DSP capabilities to reduce manual processes, streamline workflow and improve campaign results.
- Automated Campaign Optimization: Proprietary campaign-optimization technology studies patterns in audiences, environments and messages, and then applies those learnings in real-time
- AI-powered Performance: Harness the power of automation to generate better campaign results
- Comprehensive Transparency: Total access to site, financials, real-time dashboards, and reports
Please contact your Mediaocean account representative to enable the programmatic workflow features.