Videology is one of the world's leading video advertising technology platforms. By simplifying big data, they empower marketers and media companies to make smarter advertising decisions to fully harness the value of their audience across screens. Videology’s math and science-based technology enables customers to manage, measure, and optimize digital video and TV advertising to achieve the best results in the converging media landscape.
Mediaocean and Videology have partnered to bring premium television and digital video inventory within the same system for TV ad buyers. With a number of key enhancements, agencies will be able to better plan and execute a holistic and strategic campaign. By giving you more automation, insight, and better metrics, you can match changes in audience viewing patterns and provide a unified view of audience and value. This enables you to better plan across screens with video impressions and comparable TV ratings calculations, and rate video and TV supply on the same level to determine audience delivery for your local campaigns.
- Comparable TV and Video Metrics – Videology enables television buyers to seamlessly access comparable cost per points (CPPs) for video inventory to plan holistic cross-screen buys.
- Direct Publisher Integrations for Video – Videology’s platform for direct video supplier integrations helps publishers, aggregators, and broadcasters connect with traditional TV demand sources with increased automation, transparency, and efficiency.
- Real-time, Automated Inventory Forecasts – The Videology integration brings a new level of automation to video inventory management with real-time updates on available impressions across publisher sites, enabling a more streamlined workflow and greater operational efficiencies.
- Video Scale at the Local Market Level – Videology’s expansive access to publishers and other third-party supply sources, combined with advanced digital targeting capabilities, delivers audience of a material scale at the DMA level.
Videology inventory will be made available within Spectra DS and Spectra OX alongside traditional inventory sources and can be researched using the planning/ranker tool using Connect station call signs. Spectra buyers can directly access Videology inventory using Spectra's Automated Avails workflow to RFP and receive real-time avails based on their target audience, campaign, and buying parameters.
Please contact your Mediaocean account manager to get started today.