Adform is an ad serving and measurement platform that uses one tag to track every channel and every screen, enabling a single, unified view of campaign performance. Adform tracks users across device, domain and geography, contextual, and via search and retargeting.
Mediaocean has partnered with Adform to enable Prisma users access to Adform delivery data inside Prisma holistically with the rest oftheir workflow. As cross device campaigns become the digital standard, the integration with Adform complements Prisma’s robust campaign management solution to provide insights across multiple channels and devices.
- Universal Tag Management – Adform uses one tag to track every channel and every screen. Tags can be created, modified, and deleted all from within Adform.
- Dynamic Creative – Adform offers a Dynamic Creative Optimization (DCO) tool to customize and build ads on the fly - ads are updated dynamically based on any combination of user behavior, product preference, history, demographics and geography.
- Sequencing control – Adform’s sequencing leads prospects through their buying journey using a progressive series of ads, and caps frequency to ensure your target audience isn’t bombarded with your messages.
Adform is supported as an integrated ad server for Prisma. Users can select Adform as their primary or secondary ad server inside Prisma, with immediate access to delivery data and the ability to send updates.