Conversant is an ad serving and measurement platform used to report and optimize across digital channels. Conversant creates tailored delivery experiences by optimizing creative with personalization such as sequencing, timing and frequency.
Mediaocean has partnered with Conversant Ad Server to enable Prisma users access to Conversant’s delivery data inside Prisma holistically with the rest of their workflow. As cross device campaigns become the digital standard, the integration with Conversant Ad Server complements Prisma’s robust campaign management solution to provide insights across multiple channels and devices.
- Multi-channel – Conversant’s Ad Server Solution serves targeted advertisements across display, video, social, apps, mobile, and your website.
- Optimization – Conversant Ad Server continuously compares performance metrics — conversions, engagements, actions —against a control group of consumers to enable true incremental revenue optimization. It determines the ideal message sequencing, timing, frequency and placements to maximize the incremental return for every individual.
- Data Management – Conversant’s data collection and management tools unite cross-channel marketing data with the personalized data retrieved from the Conversant Ad Server, offering data accuracy across all of your marketing activities.
Conversant is supported as an integrated ad server for Prisma. Users can select Conversant as their primary or secondary ad server inside Prisma, with immediate access to delivery data and the ability to send updates.