DoubleVerify is the recognized market innovator with the technology and tools that accurately authenticate the quality of digital media and drive ad performance for the world’s largest brands. DV provides media transparency and accountability to deliver the highest level of impression quality for maximum advertising performance. Since 2008, DV has helped hundreds of Fortune 500 companies gain the most from their media spend by delivering best in class solutions across the digital ecosystem that help build a better industry.
Mediaocean has partnered with DoubleVerify to provide users immediate access to their fraud-free viewability metrics from DoubleVerify alongside their impression delivery data from ad servers and other providers. The integration of DoubleVerify into Prisma allows clients to access information from both platforms on a single user interface, giving them the ability to reconcile with and pay media sellers based on viewable impressions.
- Accurate fraud-free viewability measurement - DV Viewability measures the ad when the creative is delivered, which is after any post-block decisioning (whether due to off-brand content, fraud or ad blockers). This has been proven to be the most accurate measure of viewable impressions.
- Globally accredited - Both the MRC and ABC (UK) have independently accredited DV Viewability for fraud-free viewable video and display impressions.
- Authentic ImpressionsTM - DV delivers authentic impressions - the impressions you expected to buy – viewed by a human in a brand-safe environment.
The DoubleVerify partnership is supported as an API integration with Prisma. If Prisma users are subscribed to DoubleVerify viewability services, they can add DoubleVerify as a provider to any placements in their campaign to have the DoubleVerify delivery data retrieved in Prisma’s analyze view holistically with any other providers. To learn more about the partnership and begin using DoubleVerify services, please contact your Mediaocean account manager.