ITN Holdings and Mediaocean have partnered to further buy-sell automation for local broadcast television, using elements of automated intelligence and data-infusion.
The integration includes both the Spectra DS and OX platforms, and manages order revisions and make-goods via the Auto-Avails and DARE communication protocol. This means both platforms will always be in sync, all critical ﬁnancial operations and controls continue in a seamless and timely manner, and the data will be secure as it seamlessly ﬂows across platforms.
Mediaocean’s Connect Partner Platform brings together the largest advertising agencies in the world with the latest tools and technologies designed to support them. Through Connect, agencies can discover, customize, and access a complete ecosystem of advertising inventory suppliers, data providers, ad servers, and third-party technologies to help deliver their advertising messages directly to a changing audience, wherever they are.
Key integration features include:
- Automated Avails API allows buyers using Spectra to electronically request available inventory directly from ITN supplier.
- Inventory information, including budget, GRP and CPP goals, is sent to Spectra for buyer evaluation.
- Buyers select inventory for inclusion in a media plan and send orders to ITN electronically, which passes details to sellers — the buy is then executed in standard Spectra workﬂow.
- Increased level of data integrity with the implementation and passing of the UUID across Avails, Pre-buy, Buys and Orders which ensures that the OX, DS and PVX platforms will always be in sync.
PVX provides sellers with signiﬁcant operational efficiencies in communicating, collecting information, estimating audiences, building and transacting with buyers.
Please contact your ITN Sales contact or Mediaocean Account Manager to get started today.
For more information, please visit www.provantagex.com