MediaMath’s technology and services help brands and their agencies drive business outcomes through programmatic marketing. We believe that good advertising is customer-centric, delivering relevant and meaningful marketing experiences across channels, formats, and devices. Powered by advanced machine learning algorithms that buy, optimize and report in real time, our platform gives sophisticated marketers access to first-, second- and third-party data and trillions of digital impressions across every media channel. Since launching the first Demand Side Platform (DSP) in 2007, MediaMath has grown to a global company of nearly 700 employees in 15 locations in every region of the world. MediaMath’s clients include all major holding companies and operating agencies as well as leading brands across top verticals.
The integration between Mediaocean and MediaMath will eliminate manual workflow between agencies and DSP, and automate the management, reporting, and reconciliation of all direct and programmatic campaigns. Through a direct Connect Programmatic API connection, Mediaocean’s agency clients will be able to leverage MediaMath’s robust DSP capabilities to reduce manual processes, streamline workflow and improve campaign results.
Other Benefits Include:
- Improved Reporting: Consolidated business and performance reporting across all channels and partners
- Transparency: Execute fully transparent programmatic campaigns in Prisma
- Time Savings: Collated campaign data simplifies billing reconciliation
- Lower Risk: Data connection reduces manual entry and lowers overspending risk
Please contact your Mediaocean account representative to enable the programmatic workflow features.