Moat is a New York-based SaaS analytics company focused on building products for brand advertisers and premium publishers. Their offerings include Moat Analytics, an attention measurement platform that provides analytics and insights on ad campaigns for publishers and advertisers, and Moat Pro, a real-time ad intelligence platform powering information and insights for the digital advertising industry. Moat is the first company to be accredited by the Media Rating Council (MRC) for its measurement of viewable ad impressions in both online display and video.
Moat and Mediaocean have partnered to enable agencies and to advertisers bill, reconcile, and report using viewability as their transactional currency. Prisma users will now have immediate access to their viewability metrics from Moat alongside their delivery data from ad servers and other providers within a single interface.
- Flexible pricing model – Moat establishes how viewability is measured on an individual basis, as many agencies have unique definitions and vendor agreements. This enables you to flexibly report on individual client needs and viewability definitions.
- Industry accredited – Moat is the first company to be accredited by the Media Rating Council (MRC) for its measurement of viewable ad impressions in both online display and video.
- Metrics that matter – Beyond viewability, Moat offers audience attention and time based (Cost per hour) currencies to transact upon. Moat also can provide industry benchmarks so you can quickly understand your relative performance.
The Moat partnership is supported as an API integration with Prisma. If Prisma users are subscribed to Moat viewability data, they can add Moat as a provider to any placements in their campaign to have Moat’s CMPV delivery data retrieved in Prisma’s analyze view holistically with any other providers. To learn more about the partnership and begin using Moat’s services, please contact your Mediaocean account manager.