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  • Premium Content
  • Brand Safety
  • Scale

Vevo

Vevo is the world’s leading all-premium music video and entertainment platform reaching over one-third of the US population on a monthly basis. Vevo brings a brand safe video platform to brands looking to achieve broadcast level scale against hard to reach audiences on a local level. Featuring the most sought-after content from the most influential celebrities in the world, Vevo’s music video catalog is the primetime of digital video and is now available to brands via the Mediaocean Connect Partner Program.

Mediaocean’s Connect Partner Platform brings together the largest advertising agencies in the world with the latest tools and technologies designed to support them. Through Connect, agencies can discover, customize, and access a complete ecosystem of advertising inventory suppliers, data providers, ad servers, and third-party technologies to help deliver their advertising messages directly to a changing audience, wherever they are.

  • Premium Content: Vevo hosts the most sought-after content from the most influential celebrities in the world, studio produced and delivered directly from the music labels.
  • Brand Safety: By taking the necessary measures to identify and categorize the content on our platform, Vevo gives advertisers full transparency into the content their ads surround. Additionally, through Vevo’s content ratings system, TV buyers have the ability to buy across equivalent content categories on TV and digital video.
  • Scale: With a wide audience of 118M unique US viewers every month, and significant reach into top DMA’s, Vevo’s scale provides local advertisers with the ability to accrue large audiences with premium video.
  • Hard-to-reach Audiences: Broadcast TV has repeatedly experienced months of double digit ratings decline and their audience is getting older.  Half of Vevo’s A 25-54 audience falls into A 25-34, compared to half of broadcast TV’s audience falling into A 45-54.  Vevo can be the perfect complement to round out a true A 25-54 GRP.
  • Viewability and Ad Completion: Vevo not only offers premium content for audiences, but also a premium ad experience for advertisers. Averaging a 90% viewability rate and 88% ad completion rate, ensuring your message is reaching an engaged audience. 

 

 

Getting Started

Please contact Nicholas Simonetti, nicholas.simonetti@vevo.com, or your Mediaocean Account Manager to get started today.

For more information, visit hq.vevo.com/advertising

 

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