Comscore, Inc. (NASDAQ: SCOR) is a leading cross-platform measurement company that precisely measures audiences, brands and consumer behavior everywhere.
Comscore completed its merger with Comscore Corporation in January 2016, to create the new model for a dynamic, cross-platform world.
Built on precision and innovation, our unmatched data footprint combines proprietary digital, TV and movie intelligence with vast demographic details to quantify consumers’ multiscreen behavior at massive scale. This approach helps media companies monetize their complete audiences and allows marketers to reach these audiences more effectively. With more than 3,200 clients and global footprint in more than 75 countries, Comscore is delivering the future of measurement. For more information on Comscore, please visit comscore.com.
Mediaocean and Comscore have partnered to offer you better tools to plan and buy television nationwide with our market-oriented Advanced Demographics. Easy access to Comscore specialized demographics within the platforms you use every day gives you a seamless experience with more streamlined process, automation, and intelligence.
- Better Targeting – Comscore offers premier worldwide consumer viewership information, precisely measuring actual viewing behavior. With Comscore, buyers can get a holistic view of viewing paired with consumer analytics, enabling them to make better, more targeted ad buying decisions.
- Seamless – Integrated into the complete buying lifecycle, Comscore allows users to more efficiently manage and coordinate advertising workflow—from planning to buying, through traffic, invoicing, and paying. View Comscore numbers alongside demographics from other data sources for an even easier and more detailed experience.
- Trusted – Comscore is the industry’s census currency for digital, Video on Demand and movie measurement, and the trusted source for massive and passive measurement of television viewing. comScore provides the stable and robust audience measurement services that digital, movie, television, and advertising professionals across the globe have come to rely on to better deliver their business goals and more precisely target advertising.
If you are a Comscore subscriber, the demos will be available in the systems wherever you select demographic codes.
Contact your Mediaocean Account Manager with any questions.